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reports/2025-10-27.md

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2025-10-27

Goals

Work on Vanilla Cafe and Helnan Antoniades Palace Hotel from the creative and social media foundation perspective.

Process

  • Developed initial ideas and creative directions for both Vanilla Cafe and Helnan Antoniades Palace Hotel.

  • Focused on setting up the social media foundations, including concept direction, tone, and positioning for each brand.

  • Began outlining potential strategies to build strong and distinctive presences for both projects online.

Problems

  • No problems encountered.

Conclusion

Progress was made on the creative and strategic setup for both Vanilla and Helnan Antoniades Palace Hotel, laying the foundation for effective social media positioning and future campaigns.