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2025-10-27
# Goals
Work on **Vanilla Cafe** and **Helnan Antoniades Palace Hotel** from the creative and social media foundation perspective.
# Process
- Developed initial **ideas and creative directions** for both Vanilla Cafe and Helnan Antoniades Palace Hotel.
- Focused on setting up the **social media foundations**, including concept direction, tone, and positioning for each brand.
- Began outlining potential strategies to build strong and distinctive presences for both projects online.
# Problems
- No problems encountered.
# Conclusion