2025-10-27
# Goals
Work on **Vanilla Cafe** and **Helnan Antoniades Palace Hotel** from the creative and social media foundation perspective.
# Process
- Developed initial **ideas and creative directions** for both Vanilla Cafe and Helnan Antoniades Palace Hotel.
    
- Focused on setting up the **social media foundations**, including concept direction, tone, and positioning for each brand.
    
- Began outlining potential strategies to build strong and distinctive presences for both projects online.
# Problems
- No problems encountered.
# Conclusion
Progress was made on the creative and strategic setup for both Vanilla and Helnan Antoniades Palace Hotel, laying the foundation for effective social media positioning and future campaigns.